How hotels should be thinking about their visibility on AI platforms

Travel companies’ ability to gain visibility in the travel discovery process has become more challenging as users across the globe move from traditional search tools like Google to artificial intelligence (AI)-powered search.

Hospitality software platform Cloudbeds is seeking to bring transparency to the process through research revealing how hotels show up on large language models (LLMs).

Adam Harris, co-founder and CEO of Cloudbeds, likened the situation to the early days of the internet when companies were trying to figure out search engine optimization (SEO).

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