OBJECTIVES
To be the link between the “peers” of the different vertical and corporate industries as a platform for the development of their business lines through the meetings industry.
Develop tourist facilitation actions.
Promote and market Guatemala as a destination for the meetings industry and related groups or segments.
Unify promotional and marketing efforts between the private and public sectors regarding meetings, events and incentive trips;
Maximize the use of the infrastructure of the meetings industry for groups or related segments existing in the country.
Promote and encourage the high quality of the products and services that Guatemala offers, to increase competitiveness at the national, regional and international levels.
Promote the creation of innovative and sustainable events for the country, which have national, regional and international significance.
Promote sustainability as a fundamental element of competitiveness in the execution of events and the value chain.
Mission
We facilitate the successful implementation of events in Guatemala, bringing together all the entities involved in the meetings industry.
Vision
To position Guatemala as a world-class destination for the meetings industry.